CSR
The Fjällräven initiative called the Arctic Fox represents the idea that there are countless great ideas that can have a positive impact on the environment. At the same time, it is clear that, through collective efforts, we can exacerbate these positive effects even more. Every year, any non-profit organization can apply with its project, which focuses on environmental protection and the best of them is supported by fundraising from the sale of selected products. The winning projects are decided by an expert commission.