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Women's STRUDEL & FRIENDS
During the Covid pandemic, entrepreneur Blanka Crháková and perfumer Jakub Hiermann spent a lot of time with an English cocker spaniel called Štrúdl from Prague's Dejvice district.
And they noticed a paradox: clean beauty for humans is booming, shelves are bending under natural cosmetics, yet nobody is thinking about dogs — family members with fur.
They decided to fix that properly, not quickly.
Developing the shampoo took nearly a year, because canine skin has a different pH from human skin and the formula was tuned precisely to it.
The result is a one-hundred-per-cent natural shampoo with ingredients that would hold their own in premium human cosmetics: silk extract, rice protein, panthenol, amino acids and neem oil.
Free of silicones, parabens and colourants, with a gentle scent of mint and lemongrass from the hands of a real perfumer.
Made in Czechia to European standards.
Štrúdl lent the brand his name and face, and the shampoo created for him now serves dogs of all breeds and coat types.
Niche cosmetics for the family member who can't complain.
So they won't have to.
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