Collection:
Makia Softies
Makia was founded in 2001 by professional snowboarders from Helsinki — people who knew exactly what the Finnish winter does to a bad jacket, because they'd spent half their lives in one.
From a rider crew grew a brand that makes clean Nordic streetwear and outerwear: muted colours, honest materials, cuts without excesses and prices that leave room for life.
Helsinki here is not a backdrop but a benchmark.
A city where winter lasts half the year, the wind blows from the sea and the sun is a rarity in December is the best testing laboratory in the world: what stands up there stands up anywhere.
From its rider past Makia also carries a relationship with community — the brand has stayed firmly rooted in the Finnish scene, from skateboarding to music, and its collections tell of Nordic city life without romantic filters.
No polar expedition, just everyday life in which you need to be warm, dry and look normal while you're at it.
Nordic proof: tested where the weather knows no compromise.
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