Collection:
Izipizi Outdoor
Izipizi was born in Paris from an observation familiar to anyone who has ever bought reading glasses: either a dull necessity from the chemist's or an expensive designer piece from the optician's, nothing in between.
Three founders decided to fill that gap and turned glasses into what sunglasses in the south of France have always been: a colourful, matter-of-fact accessory you buy in several copies without guilt.
Reading, sun and screen glasses in dozens of colours and shapes, with quality lenses and a price that lets you keep a pair by the bed, one at the office and one in the car.
The name is a phonetic rendering of easy peasy, and that is exactly how the brand works: without optician-grade gravity, without diagnosis as stigma.
Izipizi effectively performed a small cultural operation — it turned an aid into a fashion accessory and ageing eyesight into a colourful opportunity.
A French sense of colour, democratic prices and a product that genuinely serves people every day.
A simple equation that, remarkably, nobody had put together before them.
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